One buyer. One message.
One scoreboard.
Facebook, Google and YouTube, bought against a message that was tested on real people before a dollar moved. You get the true cost of a lead and the true cost of a sale, plus an honest read on what to do with both.
Channels
Three platforms, one argument.
The platforms differ in how people arrive, not in what convinces them. The message is built once, from conversations, then shaped to how each platform is actually used.
Facebook & Instagram
Interruption. Nobody arrived looking for you, so the first three seconds have to name something they already feel. Creative is the targeting.
Intent. They typed the problem in themselves. The job is matching the search to a page that answers that exact search, and not paying for the ones that never buy.
YouTube
Attention you have to earn and keep. Long enough to change a belief, which makes it the cheapest place to sell something that needs explaining.
Deliverables
What actually lands in your inbox.
Every month
- True cost per lead and true cost per sale, by channel and by campaign
- What I’d scale, what I’d cut, and the reasoning behind both
- Creative and copy tested against the conversations, not against a hunch
- Landing page and conversion notes where the leak is on your side, not the ad’s
- A plain-English read on whether the spend is still worth it
What I won’t do
- Promise you a revenue figure before a single test has run
- Write copy from an AI-generated customer persona
- Report impressions and reach as if they were results
- Keep spending to protect a retainer when the math says stop
- Run paid in a vacuum while your organic rots
A media buyer sells data. Not outcomes.
what the retainer actually buys you
Tell me what’s broken.
Send me the account, the spend and the thing that isn’t working. You’ll get an honest read on whether paid, organic, or the offer itself is the problem, even when the honest read is that you don’t need me.